Coca-Cola Addresses Obesity in New Ad Campaign
Yesterday Coca-Cola introduced a new advertising campaign and became the first soda company to address a critical topic that we are facing: obesity. The campaign launched with a two-minute ad called “Coming Together.” The video highlights Coca-Cola’s beverage options, specifically focusing on low and no-calorie options.
Last night Meridan Zerner, Registered Dietitian with Cooper Clinic, spoke with Fox 4 News about the campaign. As they mention in the ad, it is about calories in and calories out. But that is just the beginning of the discussion. From there, it’s important to address the quality of those calories. Not all calories are created equal. Empty calories, such as those we get from soda, are not harmless. There’s strong evidence that liquid calories don’t fill you up like calories from food.
Think about it this way. The average soda contains 140 calories and approximately 40 grams of high-fructose corn syrup. If you take out two Coke’s a day and replace them with water, you would lose 28 pounds in a year.
Sugary drinks are the largest contributor to calories in the nation. When you’re drinking 140 calories of soda, what are you missing out on? For 140 calories, you could have something that could nourish and energize your body, such as a cup of Greek yogurt, an apple with peanut butter or a few carrots with humus. To look at alternatives is great. Diet sodas are an option, but they are not health foods.
Obesity is an important topic. Kenneth H. Cooper, MD, MPH, Founder and Chairman of Cooper Aerobics, was quoted in today’s Dallas Morning News on the same topic. He said, “We’ve been on a disastrous course for many years. It’s just about out of control. We have a window of opportunity with children, and that’s my big obsession at the present time.”
As we like to say at Cooper, it’s about moderation, not deprivation. Make food choices that will benefit your health.
Leave a comment below and let us know what do you think about this new campaign.
This was written by Christine Witzsche former Communications Director at Cooper Aerobics. Christine is no longer with Cooper Aerobics and we wish her all the best with her future endeavors.
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