BIG Things Happen at Cooper!
Have you seen the B&G letters around the city of Dallas? When you stand in between the B&G (like Dr. Cooper here), the six foot tall letters spell BIG! These letters are part of the Dallas Convention & Visitors Bureau (Dallas CVB) branding campaign “Big Things Happen Here!” Now until July 7, we at Cooper Aerobics have our own set on campus. Prior to joining the Cooper Aerobics team as Vice President of Marketing and Communications, I worked as a VP for the Dallas CVB on its rebranding campaign. Two years ago we conducted research studies alongside TracyLocke with residents and visitors alike to determine our city’s new tagline. At Dallas’ brand launch event in March of 2013, the life-size letters were part of a four-week social media contest but have gained popularity resulting in more than two dozen sets across the city a year and half later. Thousands of photos have been shared on social media with #DallasBIG. As I made the transition to Cooper Aerobics earlier this year, I quickly found out that BIG things happen every day on the Cooper Aerobics campus.
Cooper Fitness Center completed a $7.5 million renovation in February and the Cooper Hotel is in the final stage of its $1 million renovation. Just this week, Olympic Bob Sledder Johnny Quinn shared his story to more than 40 youth campers and last week Olympic Speed Skater Jordan Malone joined Summer Camp at Cooper Fitness Center. Our concierge medicine program Cooper Clinic Platinum announced a third physician joining that practice and Cooper Consulting Partners recently hosted a Fit:Business Seminar, just to name a few.
See photos of members, patients, guests, campers and teammates (employees) in the B&G on the Cooper Aerobics campus. Share your spirit to Get Cooperized by taking a photo between the B&G. Share with us on social media with #DallasBIG and @CooperAerobics.